Sneak Peek Hasbro's new "Hero Mashers" toyline recreating the characters from director Joss Whedon's "Avengers" sequel, "Avengers: Age Of Ultron", including 'Vision', 'Captain America', "Iron Man', 'Thor', 'Hulk' and 'Ultron' that can be taken apart and reassembled:
"...kids want power over their play experiences, they want to customize their play," said Adam Biehl, Vice President Global Brand Strategy and Marketing for Hasbro.
"We thought to ourselves, in partnership with Marvel, how do we actually empower kids to customize their action figures right out of the box, so that parents don’t feel like they’re breaking them...and that it’s actually encouraged."
"The moment we put one of these figures in kids' hands we knew we had something. It became a storytelling mechanism for them, it opened up creativity in a new way..."
Click the images to enlarge and Sneak Peek "Avengers: Age Of Ultron"...